Design & Concept Vehicles

Welcome to the future.

Design & Concept Vehicles

Welcome to the future.

Exceptional concept vehicles from Mercedes-Benz.

"Project SUV" a collaboration with Virgil Abloh combines the worlds of fashion and cars.

"Project Geländewagen" is the first result of the collaboration between Mercedes-Benz and Virgil Abloh, Chief Creative Director and founder of the label Off-White as well as Men's Artistic Director of Louis Vuitton. In the conceptual design project led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh, the Mercedes-Benz G-Class served as a starting point for exploring new ways of breaking down established notions of luxury and making room for future interpretations of luxury and the desire for exceptionality. The result is therefore located somewhere between reality and the future and presents the G-Class as a fictitious racing car in the style of the former DTM.


The VISION AVTR defines the sustainable luxury of the future.

The VISION AVTR concept car embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future. Inspired by AVATAR, it is the result of an extraordinary global collaboration between one of the most innovative brands in the entertainment industry and one of the most valuable brands in the world, Mercedes-Benz. The holistic concept of the VISION AVTR unites the design disciplines interior, exterior and UX in an unprecedented form. Instead of a conventional steering wheel, a multifunctional control element in the centre console enables the fusion of man and machine.

"Design is essential for luxury brands."

"Luxury brands like Mercedes-Benz constantly redefine luxury to create the extraordinary. We call this the X-Factor, because it's the only way we manage to maintain our distinctive style of sensual clarity and create desire!"

Flowing one-bow design on the exterior

Innovative luxury in the iconic Mercedes EQ design.

The distinctive one-bow lines of the EQ vehicles are already recognisable at first glance.

Luxury Design

We create luxury anew again and again. Then, now and for the future.

The aim of our design philosophy is to create clear forms and sensual surfaces that stage high-tech and at the same time arouse emotions. In this way, we not only create "the world's most desirable cars", we also develop the design-strategic foundations for the luxurious identity of Mercedes-Benz and its sub-brands and translate them into a concrete aesthetic. This is how we create timeless icons, such as the Mercedes-Benz 300SL, which already shaped traditional luxury back then. We are transforming this into the modern age with products such as the S-Class and the EQS.

Current models

Discover our commitment to contemporary individual luxury.