Unexpected Moments.

The joy of the unexpected is an essential component of the 'Design Code' of Mercedes-Benz.

Unexpected Moments.

With our design, we create highly emotionally appealing experiences and positive elements of surprise: joy of the unexpected, of the exceptional, of the sublime. We design icons and their sensual orchestration through unexpected moments.

Stimulating Contrast.

The 'Design Code' opens the door for stimulating contrast at the crossroads of emotion and intelligence.

Stimulating Contrast.

The aesthetic, creative treatment of materials, colours and the forms they take corresponds to the bipolarity of our brand. Emotion and intelligence are the opposite poles between which we deliberately seek the "harmony of contrasts" and create stimulating contrast.

Stunning Proportions.

Stunning proportions are elementary for every Mercedes-Benz design.

Stunning Proportions.

Good design is based on stunning proportions, because we use them to express power, harmony and coherence. Stunning proportions are the focus of our work.

Freeform & Geometry.

Clear lines and sensual surfaces complement each other to form a sculptural cockpit.

Freeform & Geometry.

"Freeform & Geometry" is the expression of a sculptural, three‐dimensional surface design: The Mercedes‐Benz design is based on clear, simple basic geometries, which are perfected with sensual, sculptural surfaces.

Significant Graphics.

The precise design of the headlamps adds a touch of the high-tech to the sensually designed vehicle body.

Significant Graphics.

The Mercedes-Benz designers use 'significant graphics' to provide a visual experience of precision, refinement, and high-tech. They offer an exciting contrast to the sensual shapes. Ingeniously designed precise details thus add highlights to the vehicle bodies sporting a sensual, sculptural design.

Natural Attraction.

The sensual experience of shapes, colours and materials ensures a natural attraction.

Natural Attraction.

A sensual experience ‐ sculptural, intriguingly muscular shapes as well as natural beauty, materials with a pronounced touch and feel, colours, and moods create a natural attraction.